When It Comes to Content, Quality > Quantity
By Jaylin Paschal
I've been on myself lately about not blogging "enough." I've been aiming to quantify the perfect post per week ratio that'll keep Creative Liberation relevant. It seems in the digital content world that the more you post, the better. You can't have high engagement if you're not putting anything out there, right?
But that's the thing--I was never blogging for engagement. And usually I'm not "posting," I'm really writing. I started this blog as a platform to start conversations on the things that matter most to me: Politics, Rap, Culture and Creativity. Not to get "shares" of worthless little listicles that make up much of the blogosphere, and not to impress other bloggers by how much I "produce" in a content calendar cycle.
I know this and still, I feel guilty for having neglected my blog for most of March. Yes, I was working on [TEXTURE], and yes, I had client work to do. But that had never stopped me from writing before. I was trying to force it; to write simply for the sake of "content" and not really because I had anything to say. You should see the shitty drafts I made, desperate to have something go up before the next work week was out. I even started to take the college-blogger approach and write about staying organized or some dumb shit. It was ridiculous.
Luckily, before publishing any of those bad pieces, I decided not to sacrifice quality for quantity. I made a promise to myself and to my readers a while ago that I'd never just add noise to a redundant chant of bloggers giving us articles no one really wants to read. I had to honor that commitment.
If you ever feel like it's been too long since you last "dropped," remember that Frank Ocean made us wait years for Blonde while we barely heard a peep from him. And it was absolutely worth it.
"Quality over Quantity" is not some new, fresh idea or interesting perspective that only I can offer. But I think it's worth remembering and reiterating as social media and other digital platforms often make creators feel like they aren't doing "enough." "Enough" is not measured by the golden ratio I was searching for, or the amount of shares you get, or the rate of clicks your site generates in the month. "Enough" is determined by whether or not you can be proud of your byline, not by how many bylines you have.
I don't want "By Jaylin Paschal" on anything that half-hearted, half-assed or half-done.